Alex Franco has almost 20 years of experience in the baking industry.  His humble beginnings started in 1986 when he was hired as a Commis I by Hotel Nikko Manila Garden. A few years later, he became an Acting Demi Chef, then a Demi Chef. His last employment was at Seabourn Cruise Line Ltd as an Asst. Pastry Chef.

Alex with a friend at Empire State Building

    He ventured out to establish his own baking business in 1996.  It was then that Alex's Homemade Cakes was born.  In 2001, Alex met a client, who became a dear friend, and who introduced him to the world of w@wies (Weddings at Work sisterhood), named Lizette.   She came to his house to book him for her wedding.  Her feedback became an invaluable asset to Alex because it was then that business really picked up. He got calls from a number of w@wies - both in the Philippines and overseas. He was booked to the brim, and could barely keep up with so many orders.

He won several awards prior to starting his own baking business including a First Price in the Showpiece Category at the 2nd Annual Les Toques Blanches & Puratos Phils., Inc. Bread Baking Competition in 1991 held at the Nomads Sports Club, to name a few.  Here's a photo of his award-winning masterpiece:

Awarding Ceremony

Alex has gone a long way, but amidst his success as an entrepreneur, he is still the same down-to-earth person whose only goal is to please his clients, and make friends out of them.